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Features
"I developped the PhotoMasterTarget as the only tool that a photographer needs to keep with him at all time and made it easy to do so. I consider myself as a photgrapher requesting high quality images but I want to concentrate more on the image that on the tools and processes."
Jean-Francois O'Kane, inventor !
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  • Photographic tool
    The PhotoMasterTarget disc was design for the digital photographer, serious about the quality of his images
  • Video tool
    The PhotoMasterTarget disc can be used as a large white balancing target for video enthusiast and as a calibrating reference when clips are made in different lights and you want the whole movie to be consistent.
  • Exposure control
    By aiming a light meter or the lens of your digital camera at the dull 18% grey patch of The PhotoMasterTarget disc, you will be able to set the exposure exactly in any lighting condition.
  • Incident white balance
    You may perform a custom white balance by aiming your camera at the main light through the translucent patch of The PhotoMasterTarget disc. The chosen fabric is "born white" and sinthetic, meaning that it has not been bleached. Bleached textiles will always carry the trace of their original color, inducing an inadequate color correction.
  • Reflective white balance
    You may perform a custom white balance by aiming your camera at the dull 18% grey patch of The PhotoMasterTarget disc.
  • 18% reflective grey
    The PhotoMasterTarget disc has a large 18% dull grey patch, making it easy to aim your camera or lightmeter to set your exposure and white balance.
  • Size of grey card
    The PhotoMasterTarget disc is the largest grey card on the market.
  • Contrast control
    When taking a test image of The PhotoMasterTarget disc and displaying it on your camera's monitor with the histogram visible, you will be able to check, set and correct the exposure for a total use of the range of contrast available to your camera.
  • Maximum exposure safe zone
    With the 2 white patches, The PhotoMasterTarget disc will inform you on the histogram of any danger of overexposing.
  • Black patch
    By setting the exposure to get the black patch away from the extreme left of the histogram you will achieve black with detail in your images.
  • 18% grey target carry bag
    You just want to perform a quick light measure or color balance, just aim at the photographic grey carry bag of The PhotoMasterTarget disc, and voila!
  • 4 density regions for RAW workflow management
    With his 4 distinct and color neutral patches, The PhotoMasterTarget disc is your best asset in RAW file color and density post management.
  • Not made of plastic or rubber
    Because plastic and rubber tend to turn yellow or to crack when stored, our development looked intensively for permanently dyed fabric to avoid wearing and storing problems.